What is Technical SEO?

What is Technical SEO, and how does it compare to other SEO pillars?

Technical SEO is the process of optimizing the infrastructure of your website to ensure that search engines can efficiently access, crawl, and interpret your content.

• Technical SEO: Speed, security, structure.
• On-page SEO: Content and relevance.
• Off-page SEO: Authority and trust.

What is schema.org, and how does structured data improve SEO and AI visibility?

Schema markup helps search engines and AI systems understand your content.

1. Rich results and higher CTR.
2. AI visibility and better citations.

How to speed up the loading of a webpage and why is responsiveness key?

• Internal Links: Connect technical and content pillars.
• Missing Concepts: Add Topic Identity, AEO formats, and Core Web Vitals benchmarks.
• FAQ Schema: Embed JSON-LD to boost AI citations.
• Performance: Optimize images, use caching, and ensure responsiveness for Mobile First Indexing and UX.

The Core Vitals metrics are:

• LCP (Largest Contentful Paint): Under 2.5s
• INP (Interaction to Next Paint): Under 200ms
• CLS (Cumulative Layout Shift): Below 0.1

Do usability and accessibility matter for SEO?

• Proper heading hierarchy
• Alt text for images
• Clear navigation

What are the core technical elements beyond speed and usability?

• Indexing & Crawling
• Canonicalization
• HTTPS
• Site Architecture